RX events set a record with over 2 million qualified leads

The organizer also celebrates the strengthening of digital communities in the sectors served by the events, totaling over 8 million users and 30 million pageviews

São Paulo, December 2024 – RX, one of the world’s leading business event organizers, recorded a milestone in lead generation for exhibitors and in qualifying visitors who attended its 2023/2024 cycle of trade shows. During this period, over 2.1 million leads were generated, resulting in real business opportunities through direct interactions between decision-makers and over 8,000 brands. To put that into perspective, this number exceeds the population of cities like Curitiba, Recife, and Porto Alegre, Brazil.

These figures highlight the strong momentum of B2B events and their crucial role in various industries, providing a platform for product launches, direct engagement with target audiences, and discussions about topics that shape each market’s direction. According to Ubrafe (Brazilian Union of Trade Shows and Business Events), corporate events generated a R$ 14 billion impact on São Paulo’s economy in 2024.

Impact Beyond the Venues  

The organizer’s exhibitions are a showcase of solutions that positively contribute to strengthening industries, the economy of host cities, and society as a whole—from fostering professional growth to creating employment opportunities.

The year 2024 reflected exceptional results for RX’s portfolio in Brazil, surpassing pre-pandemic levels. Events like Feicon and Bienal do Livro hosted their largest editions in a decade, while Fenasucro saw its highest-ever attendance of professionals. ISC Brasil brought about transformational change in the integrated security industry through the ISC Brasil Conference. Expolux reached the highest number of exhibiting brands in recent years, and Equipotel achieved the most qualified audience in its history. Closing out the year’s accomplishments, Fenatran set records for visitor numbers, exhibitor brands, and exhibition space.

The impact of these successes extended beyond the event halls. Event websites attracted over 8 million users, resulting in 30 million pageviews. On social media, content generated more than 170 million impressions and 28 million engagement actions.

“The combination of technological innovation with the expertise, dedication, and talent of our teams enabled us to deliver unmatched, high-impact experiences for our clients and business partners. We celebrate these achievements while fully immersed in planning the next cycles to continue meeting market demands with excellence,” emphasizes Claudio Della Nina, RX’s Managing Director for Latin America.