The events sector kicks off 2025 with Claudio Della Nina, from RX Brazil, sharing his experience at the 20th ESFE

For the execution of trade fairs and events, over 50 types of businesses are involved, and in all of them, technology can serve as a significant strategic and competitive differentiator. Within this context, kicking off the sector’s 2025 calendar, Claudio Della Nina, Managing Director of RX in Latin America, will share his experience leading one of the largest global organizers during the 20th ESFE with a presentation titled "Artificial Intelligence and Its Impacts on the Events Sector."

The event, scheduled for February 18 at the Rebouças Convention Center in São Paulo, will feature the executive renowned for his ability to lead teams and implement strategies that drive growth and innovation in the trade fair market. Della Nina will address solutions that enhance control, precision, and quality in event deliverables.

Technology as a Transformation Agent

During his presentation, Della Nina will emphasize how artificial intelligence can act as a strategic differentiator, enhancing participant experiences while driving business generation.  
"Technology is an indispensable ally for the advancement of the trade fair sector. It connects people, companies, and markets efficiently, allowing organizations to reach new levels of competitiveness and innovation," he asserts.

Career Path and Vision

One of the executive’s main objectives is to share his experience at a time when industry professionals are organizing their plans for the year's activities. By merging his career-acquired knowledge with a 360° perspective on the industry and its upcoming trends, he aims to contribute fresh insights.

- **Strategic Leadership**  
  "Focused leadership and the strategic direction of our team were fundamental in expanding business horizons across Latin America."

- **Organizational Culture**  
  RX Brazil is recognized as a Great Place to Work, reflecting its commitment to transparency, ethics, and employee engagement.

- **Technological Innovation**  
  "Leveraging expertise in business development and technology, we successfully launched innovative products that have contributed to the organization's dynamic evolution."

- **Solidified Results**  
  Execution of restructuring initiatives that strengthened RX Brazil's market position and diversified its operations across multiple sectors.

- **International Presence**  
  Management of the organization's operations across various countries in Latin America.